Services

New Product Development Lifecycle

Bringing a new product to life is an exciting journey, but it’s not always a straight path. The process involves many stages, often overlapping and influencing one another. While we’ve simplified it into four key phases, each contains multiple sub-stages that add depth and complexity.

At Blue Cube Product Development, we’re here to guide you through every step—making the process smoother, more manageable, and ultimately successful. Whether you’re just starting out or refining an idea, we’re ready to help. Get in touch below to take the next step in your product development journey!


Ideation

The great idea!

The ideation stage is where great products begin. It’s the creative engine that defines your product’s purpose, sparks innovative concepts, and sets the foundation by identifying key constraints. While it may seem simple, this phase is often the most challenging. With our expertise, we help transform ideas into clear, actionable requirements—turning your vision into reality.


Design

In the design stage, selected concepts from the ideation phase begin to take digital form. Using advanced 3D modeling techniques, your product is brought to life in a virtual environment. This stage also enables high-level virtual testing, allowing for early insights and refinements before physical production begins.

Prototyping

In the prototyping stage, your product transitions from a digital model to a physical form. This phase utilizes techniques such as 3D printing, machining, and fabrication to create tangible prototypes for testing and refinement. We offer in-house prototyping capabilities and have strong partnerships to produce any type of prototype needed.


Manufacturing

In the manufacturing stage, your product moves from prototype to full-scale production. This is where it rolls off the production line, ready for market. We work with trusted domestic and international manufacturers to ensure high-quality production at a competitive price—whether you need a small batch or mass production in the millions.


Let’s create something amazing.